"The entry into the European market follows the successful launch of this alternative payment system in the United States less than a year ago, to support dealers in better addressing the evolving needs of its clients. Ferrari is leveraging the expertise of various companies active in the cryptocurrency payment sector to ensure transaction security. These solutions will facilitate dealers in accepting payments without the need to manage cryptocurrencies directly, as these will be converted immediately into traditional currency."
"Ferrari's alternative payment system allows customers to pay with cryptocurrency without incurring any additional fees or charges, adding to the appeal of this option. Enrico Galliera, Ferrari's Chief Marketing and Commercial Officer, emphasized this commitment by stating, 'Prices will remain the same, with no additional fees or surcharges for crypto transactions, making it easier for customers to transition to this new payment method.'"
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