Starbucks's small dress code update is part of its bigger branding play
Briefly

Beginning May 12, Starbucks employees will be required to wear solid black tops and khaki, black, or blue denim bottoms under aprons featuring the brand's iconic green. This change reflects a shift toward enhancing brand consistency and improving the customer experience in response to a broader company overhaul. The initiative is part of Starbucks' strategy to return to its fundamental values, emphasizing brand identity through color while also simplifying its operational practices across outlets. The company also reintroduced handwritten notes on cups and plans to offer new branded apparel to employees.
Starbucks is introducing a new dress code requiring baristas to wear solid black tops, with a focus on creating a consistent consumer experience.
The change aims to highlight the iconic Starbucks Green color while improving uniformity across stores.
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