On Monday, Starbucks announced a revised dress code for its baristas, mandating solid black tops and specific bottom colors to enhance brand identity and customer experience. CEO Brian Niccol aims to shift the company’s image back to that of a sit-down café, emphasizing a welcoming atmosphere with shorter wait times and more seating options. The tighter dress code is part of Niccol's broader strategy, which also includes reintroducing past programs aimed at increasing customer interaction and engagement.
Starbucks is evolving its dress code to focus on simplified color options for baristas, allowing the company's iconic green apron to stand out and provide a familiar look across all stores.
CEO Brian Niccol aims to transform Starbucks from a grab-and-go shop to a sit-down café experience, prioritizing shorter wait times and additional seating to encourage customers to linger.
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