Starbucks has appointed Brian Niccol as its new CEO, offering him a substantial compensation package worth $113 million, alongside various benefits, including a significant travel allowance.
Niccol's compensation includes a $10 million sign-on bonus and equity awards totaling $75 million, with potential additional annual awards up to $23 million starting in fiscal 2025.
As CEO of Starbucks, Niccol will be commuting from California and enjoys coffee throughout his workday, beginning with an Americano and several cups thereafter.
Niccol shared his preference for a traditional Americano and espresso, pointing to the importance of coffee in his daily routine and work productivity.
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