Haseotes' approach to turning around Bad Ass Coffee centered not on coffee sales, but on community. She established a hub where locals gathered, prioritizing human connection over profit.
Expanding into the adjacent space was about fostering community events rather than just increasing revenue. Haseotes recognized the shop needed to be a community resource, offering more than coffee.
In her renovations, Haseotes kept the community engaged by giving away free coffee. Her actions during tough times, like post-hurricane support, solidified customer loyalty and habitual traffic.
By empowering her existing team, particularly promoting Daniel Guimond, Haseotes underscored the importance of recognizing potential in individuals, which is essential for business growth.
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