Brian Niccol, the incoming CEO of Starbucks, begins each day at 5:45 a.m. with a hot Americano and a cookie, demonstrating a simple yet effective morning routine.
Niccol’s routine includes reading The Wall Street Journal or watching 'Squawk Box' while enjoying his Americano, highlighting his focus on staying informed and engaged.
As CEO, Niccol is the fourth in a turbulent period for Starbucks, following Laxman Narasimhan's brief tenure marked by challenges like falling sales and labor disputes.
The Americano coffee is not just Niccol’s choice but a staple at Starbucks, illustrating its role in popularizing this simple beverage worldwide.
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