Gin and tonic surpasses tea as Britain's favourite drink amid shifting consumer preferences

"A recent survey revealed that 44% of Britons now prefer a gin and tonic over tea, marking a historic shift in beverage preferences across the nation."

"The UK gin market, thriving with £750 million in sales, sharply contrasts with the declining tea market, which saw traditional brands like PG Tips and Yorkshire Tea suffer a 6% drop in sales last year."

"Nearly half of Gen Z respondents prefer celebrating with cocktails instead of Champagne, showcasing a significant change in drinking habits among younger consumers."

"As Davide Zanardo from Bacardi UK & Ireland stated, 'The G&T tops our poll for 2025, so perhaps it's not surprising it's now rivalling the cup of tea as the country's national drink.'

Read at Business Matters