The new visual identity maintains Chelsea FC's iconic blue, symbolizing the hottest part of the flame and representing the ignited passion and strength of the team and its fans.
The 'We Burn Blue' campaign utilizes immersive SFX editing to create a dynamic visual story that symbolizes a powerful new era for the team, incorporating flashy graphics and electrifying imagery.
The new Chelsea FC kit showcases a blend of heritage and contemporary style with a wavelike pattern, Chelsea's blue colorway, and a pop of orange signifying a new era, reflecting a revitalized sense of ambition and strength.
The Chief Marketing Officer of Chelsea Football Club, Claire Cronin, describes the new home shirt as embodying the passion, drive, and determination of everyone associated with the club.
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