Honda has been lagging in the electric vehicle market, but despite this, the Prologue's success shows that Americans are eager for electric cars from brands they trust.
Prologue buyers cite 'trust in the Honda brand' as the primary reason for their purchases, indicating the strong consumer brand loyalty towards Honda in the electric segment.
Lance Woelfer noted that Honda's longstanding hybrid strategy laid a foundation for those consumers likely to transition towards all-electric options, demonstrating a commitment to their customer base.
Woelfer emphasized that Honda's focus was to provide options for their customers transitioning to electric vehicles, ensuring they don't feel compelled to choose other brands.
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