"When customers feel that a company is genuinely focused on their needs and provides a seamless experience, they are more likely to trust that brand and choose it repeatedly," Azari Jones, rental car practice lead at J.D. Power, shared in the study's findings.
"Overly complicated vehicles, problems experienced during the rental car experience, and the inability to choose a specific vehicle are more likely to negatively affect trust, thus damaging future loyalty to the brand." J.D. Power noted.
"Overall, just more than half (53 percent) of rental car customers say it was very easy to operate the features and amenities in their vehicle, an issue rental car companies will need to start addressing as in-car technologies grow increasingly complex."
After crunching the numbers, the team named National Car Rental the highest in overall customer satisfaction.
Collection
[
|
...
]