Kim Ye-ji expressed, "I hope to convey a positive message together with Tesla. I am very excited to work with the automaker on this collaboration."
The agency behind the partnership stated, "This collaboration will be a meaningful activity linking a sustainable future with sports, showcasing shared values between Kim Ye-ji and Tesla."
Tesla's strategy shift is notable as it traditionally invested in R&D instead of advertising, with Musk previously saying, "All our money goes into making the car as good as possible."
Despite this shift towards partnerships like with Kim Ye-ji, Tesla's past remains of avoiding dedicated advertising campaigns, focusing instead on organic celebrity endorsements.
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