C-Store Dive1 week agoMarketingHow mascots can make a c-store's brand more memorableUtilizing mascots as brand ambassadors can create strong connections with customers and enhance brand recognition in the retail industry. [ more ]
english.elpais.com3 months agoMarketingA 33-foot Gisele Bundchen: Fashion turns to holograms to capture the public's attentionBoss projected a 10-meter-high hologram of Gisele Bundchen in London for its new campaign. Calvin Klein's latest campaign featuring Jeremy Allen White generated $12.7 million in media impact in 48 hours. [ more ]
ETBrandEquity.com5 months agoMarketingBewakoof reveals ad with brand ambassador Ishaan Khatter - ET BrandEquityBewakoofXTMRW team ran a poll with their Instagram community to find the brand ambassador and Ishaan Khatter emerged as a top choice. The campaign aims to strengthen Bewakoof's connection with Gen Z by sparking conversations focused on design language. The film features Khatter in a crowded bus wearing a Black Panther Bewakoof tee shirt that catches the attention of a fellow female commuter. [ more ]
www.esquire.com1 month agoBoston CelticsJayson Tatum on Coach Campaign, NBA Fashion, and Personal StyleJayson Tatum is now a brand ambassador for Coach, showcasing their eyewear and watch offerings in a new campaign. Tatum's style reflects his personality - laid-back, comfortable, and evolving, resonating with his fans and followers. [ more ]