Roberto Coin hosted a lavish event at Cipriani Wall Street in New York to announce Dakota Johnson as the brand's global ambassador. The evening featured a Venetian theme, complete with gold leaf masks and violinists in 18th-century costumes. Coin emphasized his love for Venice, noting America's importance to the brand. Johnson expressed her excitement about the campaign and her connection to the Coin family. This partnership includes a series of global campaigns showcasing Coin's jewelry, highlighting collections such as Love in Verona and Venetian Princess, to run until May 2027.
Guests were greeted with gold leaf masks upon entry and serenaded by a group of violinists in 18th-century costume, creating a romantic atmosphere reminiscent of Venice.
Dakota Johnson expressed her affection for the brand and its heritage, wearing a stunning piece from the collection and calling the campaign's collaboration "just beautiful."
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