Tesla's global sales increased by 2.3% in the fourth quarter, highlighting resilience after experiencing its first annual sales decline since at least 2015.
Despite offers like 0% financing and free charging, Tesla's overall annual sales fell 1.1% across a year marked by increased competition and changing consumer sentiments.
The company's average sales price is projected to drop to just over $41,000, marking the lowest figure in at least four years as demand softens.
Tesla's fourth-quarter deliveries did not meet expectations, contributing to a 5.2% drop in share prices, indicating investor concerns amid a challenging market landscape.
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