"This is a reimagining that recaptures the essence of Jaguar, returning it to the values that once made it so loved, but making it relevant for a contemporary audience," said Gerry McGovern, Jaguar Land Rover's chief creative officer, in a press release.
Jaguar's social media team responded to criticisms, engaging users by stating, 'We do. All will be revealed' and 'A pivotal moment,' aiming to maintain interest for the upcoming vehicle launch.
Despite the intriguing nature of their rebranding strategy, Jaguar's initial reveal left viewers confused and spurred social media backlash, showcasing the challenges of promoting a shift to electric vehicles.
The unexpected social media engagement from Jaguar, particularly with a platform owner like Elon Musk, highlights the volatile intersection of automotive branding and digital communication in today's market.
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