"Jaguar needs to be bold and disruptive in order to cut through and get our message across," boss Rawdon Glover told the BBC. He emphasized that restoring Jaguar's luxury image is imperative, rather than focusing on producing large quantities of vehicles.
Mr. Glover has defended the effort, saying the debate helped to draw "more eyeballs" to the firm for this week's unveiling of the new concept car. He stated, "In that context... the strategy was successful," asserting that engaging with varying opinions is part of attracting a new audience to Jaguar.
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