Gerry McGovern stated, "Some may love it now, some may love it later and some may never love it. That's what fearless creativity does." This emphasizes the bold approach Jaguar is taking.
The new concept car, dubbed the Type 00, is part of Jaguar's strategy shift away from traditional premium markets, targeting a more international, affluent elite.
The production-ready version of the Type 00, expected to cost over $100,000, marks a significant price increase from Jaguar's previous models.
Elon Musk publicly questioned Jaguar's marketing strategy, asking, "Do you sell cars?" This reflects the polarised feedback the launch event has generated online.
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