Jaguar boss defends rebrand amid 'Miami Pink' EV launch
Briefly

"We want to be bold and disruptive... We're clearly in the phase of history where we need to capture the imagination of a new audience and invigorate our brand."
"The criticism encapsulated an ongoing culture war... the backlash is often steeped in homophobia and transphobia, echoing past controversies faced by other brands."
Read at Fortune Europe
[
|
]