According to a report by Cars.com, while older generations prioritize fair pricing in car purchases, Gen Z and millennials emphasize making the right choice, with 26% and 24% of them respectively stating this as their main concern.
It was found that 80% of Gen Zers were undecided about the make and model they wanted, highlighting a significant difference from older generations who display stronger brand loyalty and have clearer preferences.
Comfort plays a crucial role for Gen Z car buyers, with 27% highlighting it as their top priority, and their strong preference for tech features like Apple CarPlay/Android Auto underscores their unique demands compared to older generations.
Interestingly, while price is a concern across all generations, only 20% of Gen Zers reported being fully aware of the additional fees that contribute to the final price of their vehicle.
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