Ford's anticipated success in electric vehicles, namely the F-150 Lightning and Mustang Mach-E, has faltered, with significant losses reported on EV sales and a shift back to hybrids.
The company invested heavily in EV production but is now pulling back. Ford's EV sales figures showed only 4.9% of total vehicle sales were from EVs, indicating a struggle in gaining market traction.
Despite offering attractive financing options for the Mach-E, the low sales figures suggest serious challenges in shifting these models off dealer lots, reflecting broader issues in their EV strategy.
Ford's decision to pivot towards more popular hybrids showcases a significant strategic change as EV sales continue to lag behind hybrids, which grew at nearly double the rate.
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