Ford Motor Co. ranks third in U.S. EV sales but faces pressure from General Motors. Their new tactics focus on free chargers, yet consumers want cheaper EVs.
Marin Gjaja stated, 'We're trying to get people off the fence,' but many potential buyers remain hesitant as gasoline car sales stay strong in contrast to EVs.
With the Mach-E starting at $43,995, the lack of affordability in Ford's EV lineup is a significant barrier, as experts suggest prices need to drop to $25,000 for growth.
Despite offering a Charge Station Pro and live support, Ford's understanding of market demands appears skewed; consumers are prioritizing price over free services.
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