Ford Motor Co. reported an overall decline of 8.9% in U.S. sales for February, primarily attributed to a significant 24% decrease in SUV sales. Although hybrid vehicle sales saw a promising increase of 27.5%, representing only 10% of total sales, electric vehicle sales lagged behind expectations. Ford's investment of billions in EVs has not yet translated into significant market performance, with the F-150 Lightning flagships experiencing a decline. The company also faces external challenges such as tariffs on imports that could further impact car pricing.
Ford Motor Co. reported an 8.9% decline in U.S. sales for February due to a significant drop in SUV sales, despite improved hybrid sales.
Despite investing billions in electric vehicles, Ford's EV sales remain low, with a 14% decline in sales of its flagship F-150 Lighting model.
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