In the first quarter of 2025, Ford Motor Co. saw a modest 11.5% increase in electric vehicle sales, totaling 22,550 units. This figure constitutes just 4% of their overall sales of over 501,000 vehicles, which declined by 1.3%. The flagship F-150 Lightning and Mustang Mach-E recorded disappointing sales figures, with the F-150 down 7.2% to just over 7,000 units, while the Mach-E increased by 21% but still sold only 11,607 units. Despite significant investments aimed at revolutionizing its EV lineup, Ford's reliance on gasoline vehicles remains apparent, especially as it pursues an ambitious production goal of 600,000 EVs per year.
Despite ambitious EV targets and a $30 billion investment, Ford's EV sales remain low, highlighting its continued reliance on gasoline-powered vehicles for overall sales success.
The F-150 Lighting, once a pillar for Ford’s EV aspirations, saw a 7.2% drop in sales, underlining the challenges the company faces in transitioning to electric vehicles.
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