"We continue to adjust production for an optimal mix of sales growth and profitability," a Ford spokesperson told TechCrunch, reflecting the challenging landscape for their electric vehicle offerings.
In the third quarter, GM outperformed Ford by selling 32,095 EVs, while Ford sold only 23,509, illustrating the competitive pressure Ford faces in the EV market.
Ford's losses in the electric vehicle sector are projected at about $5.5 billion for the year, highlighting the significant financial strain as the company navigates production adjustments.
The production pause, beginning November 15 and lasting until January 6, 2025, reflects Ford's strategy to align manufacturing with current demand and market conditions.
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