Ford Motor Co. struggles in the EV market, with weak sales of the Mustang Mach-E highlighting challenges despite good overall deliveries and aggressive financing offers.
Despite strong marketing efforts for the Mustang Mach-E, Ford faces significant hurdles in the EV sector, as total sales and deliveries remain below expectations.
Sales of the Mustang Mach-E, which had a highly anticipated launch, have continued to decline, indicating deeper issues within Ford's approach to the electric vehicle market.
The electric vehicle market is experiencing challenges, with Ford's sales reflecting broader trends; even leading competitor Tesla is witnessing softer deliveries.
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