Enterprise CEO said only 11% of consumers know the company does more than just car rentals
Briefly

My dad always says, 'Who we are to the core of our DNA, our culture, will never change, but what we will be doing in the future might be different-and that's okay,' Taylor said during a main-stage interview at the Fortune COO Summit in Middleburg, Va., on Tuesday.
You're not going to change the whole company in one day, she said. It's an evolution.
We did a big study [and found that] only 11% of the population and of consumers knows we do more than rentals, Taylor said. So there is a huge opportunity, especially in the business-to-business space.
As Enterprise's business transforms, so does the very concept of what a car is. Electrification means there is now a plethora of alternatives to standard combustion engine cars.
Read at Fortune
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