My dad always says, 'Who we are to the core of our DNA, our culture, will never change, but what we will be doing in the future might be different-and that's okay,' Taylor said during a main-stage interview at the Fortune COO Summit in Middleburg, Va., on Tuesday.
You're not going to change the whole company in one day, she said. It's an evolution.
We did a big study [and found that] only 11% of the population and of consumers knows we do more than rentals, Taylor said. So there is a huge opportunity, especially in the business-to-business space.
As Enterprise's business transforms, so does the very concept of what a car is. Electrification means there is now a plethora of alternatives to standard combustion engine cars.
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