Elon Musk's sarcastic response to Jaguar's rebranding highlights the tension between consumer expectations and corporate marketing strategies, particularly regarding perceived wokeness in advertising.
Critics likened Jaguar's advertising approach to the backlash faced by Bud Light, indicating a broader cultural moment where consumer sentiment is increasingly polarized against 'woke' marketing.
The absence of actual cars in Jaguar's promotional video was a key point of ridicule, further emphasizing the disconnect between the company's new image and customer expectations.
Many commenters expressed frustration over Jaguar's shift away from its traditional brand identity, suggesting that the company had lost touch with its core audience.
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