For the first time, BMW sold about 300 more electric vehicles than Tesla in Europe, showcasing its competitive edge in the EV market.
Tesla remains the overall leader for the year, with a sales figure that outpaces BMW by over 6,000 units, and holding 13.2% market share compared to BMW's 10.2%.
BMW's strong sales performance in July, a 35% increase from the previous year, contrasted with Tesla's 16% sales slump during the same period.
Despite BMW's one-month victory, the Model Y retains its status as Europe’s best-selling EV, highlighting Tesla's continued dominance with significant model sales.
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