"Far from devaluing creativity, the AI boom is making it one of the most expensive skills in tech. A job listing for a content strategist at OpenAI, posted earlier this week, comes with a pay package that rivals senior engineering roles: $310,000 to $393,000 in base salary plus equity. Glassdoor data shows the average US content strategist earns about $92,000."
"OpenAI's posting says the person hired will "define and execute the content strategy for ChatGPT.com." "You'll shape how our brand sounds to the world, set the voice and tone guidelines, and roll up your sleeves to write, edit, and publish content that resonates with a global audience of both businesses and consumers," the company wrote. OpenAI is targeting candidates with 6 to 10 or more years of experience in content strategy, copywriting, or growth marketing at a "high-growth company or prominent brand.""
"OpenAI isn't alone in paying up for content talent. Meta posted a job last week for a content engineer role tied to generative AI with compensation of $159,000 to $223,000 in base salary plus bonus and equity. Meta says its GenAI content engineering team has backgrounds in "journalism, social media, creative storytelling, writing, editing, visual arts, film & TV production, and more." Applicants are expected to have extensive experience in digital content strategy, along with at least a year of hands-on work with GenAI products, prompt engineering, annotation, or content labeling and analysis, the posting said."
AI investment has significantly raised the market value of creative content skills, pushing top-tier content roles to engineering-level compensation. OpenAI listed a content strategist position offering $310,000 to $393,000 in base salary plus equity, while the Glassdoor average for US content strategists is about $92,000. The OpenAI role centers on defining ChatGPT.com strategy, voice and tone, and producing content for global business and consumer audiences, and targets candidates with six to ten-plus years at high-growth companies or prominent brands. Meta similarly posted a GenAI content engineer role with $159,000 to $223,000 base pay and expects journalism, storytelling, and hands-on GenAI experience. High-paying content jobs are appearing across industries reshaped by AI.
Read at Business Insider
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