"I'm a senior product designer (UX/UI) and working at a startup as the sole product designer and senior creative. I could see my career continue to grow in product design, or I could take the opportunity of a small team and flat structure to step over to brand design and creative direction. Both are awesome paths, but I feel overwhelmed in how to continue upskilling in different directions to be competitive in multiple spaces."
"Should I deepen my base in fonts, brand design, etc? Or focus on staying relevant in product design strengthening my motion principles and incorporating AI tools? Where do I even find time to keep learning while I'm responsible for leadership and execution? What skills do I invest in learning if I'm not sure where I want my career to go?"
An individual holds a senior product designer role at a startup as the sole product designer and senior creative, considering continuing in product design or shifting into brand design and creative direction. Both paths require distinct skill sets while overlapping in visual judgment, leadership, and strategic thinking. Prioritize building deep expertise in one primary area while adding adjacent, transferable skills such as typography, motion principles, and AI-assisted workflows. Use the small-team environment to gain cross-disciplinary experience through targeted projects and portfolio pieces. Schedule regular, focused learning blocks and seek mentorship or short courses for efficient upskilling. Maintain leadership effectiveness by delegating, setting boundaries, and aligning learning with career goals.
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