Starbucks plans to streamline its menu by reducing food and beverage options by 30% this year, as announced by CEO Brian Niccol. The goal is to simplify operations, improve service speed, and ensure the availability of appropriate items during peak times, especially in the morning. Digital menu boards will be introduced in U.S. stores and select Canadian outlets over the next 18 months to enhance customer ordering experience. While same-store sales decreased by four percent, this decline exceeded analyst expectations, indicating that customer-focused changes are positively influencing traffic and service.
Starbucks is planning to cut its food and beverage offerings by 30 percent to simplify operations and speed up service, according to CEO Brian Niccol.
Niccol mentioned that trimming the menu would allow Starbucks to focus on the 'right food offerings in the morning' and suitable snacks throughout the day.
Starbucks is also implementing digital menus across U.S. stores and Canada aimed at clarifying ordering options and adjusting offerings based on time of day.
Despite a four percent fall in same-store sales, this decline was better than anticipated, suggesting positive customer-focused changes are having some impact.
Collection
[
|
...
]