Personal finance expert Sarah Megginson cautions Australians against impulsive purchases made through social media platforms, where 40% of users admit to shopping influenced by ads. On average, individuals spend $420 annually, which could lead to financial strain. Clothing is the top category for purchases, with Gen Z being the most susceptible demographic. Megginson highlights that social media marketing is uniquely tailored to users, making it difficult to resist the myriad of online shopping options without thorough checks.
There's more chances of getting scammed that way because there's so much that pops up on social media that is not verified.
We've just been conditioned into shopping online now, so we don't always do the checks and balances we would have in the past.
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