A recent study by Macquarie University revealed that 40% of climate-conscious travelers would pay extra for low-emissions flights, with the highest eco-warriors willing to pay nearly £1,081 extra. In contrast, most are only willing to pay around £22. Airlines have options for lower carbon flights, yet while some consumers express a willingness to pay more, actual payment willingness can be significantly lower. The aviation sector remains a notable contributor to greenhouse gas emissions, prompting investor interest in sustainable travel solutions.
Currently, the aviation industry is one of the world's most carbon-intensive activities and is believed to be responsible for around 4 percent of all global warming to date.
Researchers conducted a study and found that 40 percent of respondents would be willing to pay more for a low-emissions flight, though their willingness to pay varies greatly.
Collection
[
|
...
]