"I just signed a bill to make this illegal in the state of California," said Newsom in a tweet, referencing an AI deepfake Musk reposted earlier this year, appearing as if Kamala Harris called herself an incompetent candidate and a diversity hire (she did not). This law targets malicious dissemination of such content to protect electoral integrity.
"You can no longer knowingly distribute an ad or other election communications that contain materially deceptive content - including deepfakes," said Newsom later in the tweet. The law aims to address false information that can mislead voters during elections.
"Malice means the poster knew it was false and would confuse voters," explained Leora Gershenzon, policy director at CITED. This definition is crucial in determining legal repercussions for individuals who share AI deepfakes.
"[AB 2839] goes after the creators or distributors of content, if the content falls within the terms of the bill," said Gershenzon. The bill is aimed at combating misinformation leading up to the 2024 Presidential election.
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