Column: Why the Flamin' Hot Cheetos movie is both pandering and pernicious
Briefly

I initially had no plans to see "Flamin' Hot," the film directed by Eva Longoria that tells the story of real-life-janitor-turned-Frito-Lay-executive Richard Montañez.For at least 20 years, the Mexican American has told anyone within hearing distance that he invented the wildly popular Cheetos variety of the same name.
Read at Los Angeles Times
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