When others speak of holiday stress, he only wishes he had their stress. For as long as he can remember, November and December have been a blur of 14-hour days, meetings and phone calls, emails and texts, paperwork and floor work.
Mellano is supplying the flowers and foliage for 21 of the 39 floats in the 2025 Rose Parade. Millions depend upon him, including his family’s legacy.
Mellano concealed his worry behind years of experience, knowing that making up for 50,000 missing roses would not be easy or cheap as the Parade approaches.
In his business, thin margins are made thinner by mechanical breakdowns, labor strikes, fickle growers, fickle airlines, human error and inclement weather, impacting supplies drastically.
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