Starbucks plans to hire thousands of new employees to improve service efficiency, distinguishing itself from competitors who are leaning into AI and automation. Analysts suggest this investment could facilitate a turnaround for the company. The coffee chain acknowledges that machines have limits, and thus will employ additional baristas and adjust shifts to fill gaps. Alongside these efforts, a new algorithm will optimize drink-making processes. By the end of September, these changes will be in effect across approximately 3,000 stores, showcasing Starbucksâ unique approach amid wider industry trends toward automation.
Starbucks is acknowledging that there might be limits to what machines can do, opting for a human touch to enhance service and efficiency.
While many other chains are automating processes, Starbucks is focusing on staffing up with additional labor to solve efficiency problems.
Analysts suggest that Starbucks' investment in people could boost its turnaround if effectively deployed, contrasting its approach with other fast-food chains.
The new labor model and algorithms, aimed at improving drink production efficiency, will be implemented in about 3,000 US stores by the end of September.
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