Pixalate's August 2024 Most Common Mobile Invalid Traffic (IVT) Types Report reveals key insights about prevalent IVT types across multiple regions, emphasizing the impact on mobile app advertising.
The report reveals that over 35 billion programmatic advertising impressions were analyzed, leading to an in-depth understanding of IVT distribution in various regions, which is crucial for advertisers.
By analyzing data from over 700,000 mapped mobile apps in August 2024, Pixalate's report identifies the top mobile apps with high rates of invalid traffic, aiding in targeting ad spend.
Regions studied include North America, EMEA, LATAM, and APAC, highlighting the global nature of mobile advertising fraud, which necessitates tailored strategies for effective mitigation.
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