According to data from Optoro, over half of retailer executives have implemented return fees as a strategy to deter customers from initiating returns. This initiative underscores the industry's growing concern about excessive and abusive return behaviors among consumers.
In a significant move aimed at curbing returns, 39% of retail executives introduced fees to discourage what they classify as excessive or abusive returns. Additionally, 20% applied these fees to complicate the process of returning products, reflecting a strategic shift toward managing return-related costs.
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