Data licensing lawsuit adds a legal wrinkle to Omnicom's planned acquisition of IPG

The lawsuit could potentially expose the inner workings of Acxiom's identity-resolution products, which are pivotal to IPG's data strategy, and highlight weaknesses not evident in corporate communications.

Kyle Hollaway's testimony noted that the Real ID product leveraged over 30 data sources, raising concerns regarding the legality and ethical implications of using Adstra's data.

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