The article discusses the importance of personalized customer experiences in an age where over 80% of customers expect such interactions. It emphasizes that customer training is crucial for bridging the gap between expectations and service realities. Studies show that 90% of businesses experience positive outcomes from customer education investments. Moreover, trained customers are more likely to renew their subscriptions—92% compared to 80% for those without training. The article also addresses the challenges L&D leaders face in securing buy-in for training initiatives and outlines the financial arguments supporting customer training's ROI.
Exploring the ROI of customer training highlights the increasing importance of customer education as a means to enhance experiences and bolster business retention.
Customer training shows significant ROI, with studies indicating that trained customers renew subscriptions at a rate of 92%, compared to 80% for untrained customers.
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