Poor data quality leads to significant financial losses for businesses, averaging $13 million each year due to mistakes made by sales reps. Inefficient CRM systems that suffer from issues like duplicate records and outdated information can hinder sales performance and customer relationships. Implementing good CRM hygiene practices—such as regular data audits, standardization protocols, and automation—can enhance data reliability. Utilizing tools like ClickUp can further streamline processes and improve decision-making, ultimately benefiting sales outcomes and customer engagement.
Poor data quality costs businesses an average of $13 million annually in lost opportunities and wasted resources, largely due to sales reps battling incorrect contact details.
Maintaining CRM hygiene leads to better data quality, which in turn helps teams make data-driven decisions that positively affect sales performance and customer success.
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