The article discusses the increasing importance of data analytics in the streaming industry, led by insights from Nelly Voukaki of Looper Insights. As viewer habits evolve and new services emerge, traditional broadcasting methods are insufficient. A report predicts the global streaming analytics market will reach $252 billion by 2031, reflecting a need for real-time data to enhance decision-making. Key metrics include user behavior, content performance, and engagement strategies that are crucial for attracting and retaining subscribers.
Nelly Voukaki emphasizes that in today's streaming landscape, robust data analytics is essential for making strategic decisions and staying competitive.
Collection
[
|
...
]