Chinese consumers are increasingly turning to "pingti" or affordable alternatives across numerous categories, from luxury goods to everyday items, driven by economic challenges.
The trend highlights young Chinese consumers swapping out branded products for cheaper options, with a notable rise in searches for "pingti" registering nearly 2,000% on Alibaba's platform.
In the fashion and beauty sectors, influencers effectively illustrate how using dupes can lead to considerable savings, showcasing that expensive brands might not yield vastly different results.
The idea is that while luxury items can be appealing for their logos, the practicality of affordability is forcing consumers to reassess the true value of products.
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