Why Choosing a Mocktail or Non-Alcoholic Beer Could Improve Health
Non-alcoholic beverages are gaining popularity, providing potential health benefits and appealing to a younger generation opting for less alcohol consumption.
Young Chinese are looking for dupes and cheaper substitutes for everything from Hermes to travel
Young Chinese consumers are prioritizing affordable alternatives due to economic pressures, a trend called 'pingti'.
Ugg supports resurgence with AKQA-led 'Feels Like Ugg' global campaign
Ugg taps AKQA for its "Feels Like Ugg" campaign to resonate with younger audiences and highlight individual expression.
Why TikTok's 'Underconsumption Core' trend won't die
Young consumers are embracing a trend of underconsumption core, advocating for the use of durable and long-lasting products in contrast to fast fashion and disposable items.
E.l.f.'s heavier marketing investment helps cosmetics brand keep its edge
E.l.f. Beauty's increased marketing investments are driving sales growth, attracting young consumers, and ensuring a competitive edge.
Gap reworks Jungle's TikTok hit to show off spring linen collection
Gap's spring campaign is inspired by Jungle's viral song and music video, featuring dance choreography and fluid camera movements.
The campaign aims to appeal to young consumers, showcasing Gap's linen apparel through digital, out-of-home, and social media ads.