Here's Where Marketers Should Focus Efforts Post-TikTok BanBrands must adapt to changes in content platforms to stay connected with young consumers amidst the TikTok ban.
Why Choosing a Mocktail or Non-Alcoholic Beer Could Improve HealthNon-alcoholic beverages are gaining popularity, providing potential health benefits and appealing to a younger generation opting for less alcohol consumption.
Why Everyone Is Drinking GuinnessGuinness is experiencing a resurgence among younger drinkers in New York City, becoming increasingly popular in diverse bars and restaurants.
The Guinness surge: How the stout has become Gen Z's fashionable beverage of choiceGuinness is increasingly popular among young consumers, particularly women, driven by social media trends.
Why Everyone Is Drinking GuinnessGuinness is experiencing a resurgence among younger drinkers in New York City, becoming increasingly popular in diverse bars and restaurants.
The Guinness surge: How the stout has become Gen Z's fashionable beverage of choiceGuinness is increasingly popular among young consumers, particularly women, driven by social media trends.
Young Chinese are looking for dupes and cheaper substitutes for everything from Hermes to travelYoung Chinese consumers are prioritizing affordable alternatives due to economic pressures, a trend called 'pingti'.
Ugg supports resurgence with AKQA-led 'Feels Like Ugg' global campaignUgg taps AKQA for its "Feels Like Ugg" campaign to resonate with younger audiences and highlight individual expression.
Why TikTok's 'Underconsumption Core' trend won't dieYoung consumers are embracing a trend of underconsumption core, advocating for the use of durable and long-lasting products in contrast to fast fashion and disposable items.
E.l.f.'s heavier marketing investment helps cosmetics brand keep its edgeE.l.f. Beauty's increased marketing investments are driving sales growth, attracting young consumers, and ensuring a competitive edge.