#young-consumers
#young-consumers

[ follow ]

Affordable luxuries': British shoppers spread their love for flavoured butter

Flavoured butter sales and searches are rapidly rising in Britain, driven by young consumers, social media trends, and demand for convenient, flavourful home cooking.

fromFortune

2 months ago

How the CEO of Ralph Lauren got the company through the 'boiled frog phenomenon' of going too wide, too cheap

Under CEO Patrice Louvet, Ralph Lauren has enticed young consumers by operating 35 "Ralph's Coffee" store-in-stores, serving as a platform to engage with the TikTok generation.

E-Commerce

Relationships

fromVogue Business

2 months ago

From sauna socials to run clubs: Are community event leaders the new influencers?

Young consumers favor in-person micro-communities, creating opportunities for brands that understand this trend.

Wine

fromFood & Beverage Magazine

4 months ago

Vina Robles Winery Launches "Rookie Club" to Attract the Next Generation of Wine Consumers

Vina Robles launches the Rookie Club, a wine club targeting younger consumers through a digital-first, relaxed approach.

[ Load more ]

#young-consumers#young-consumers

Affordable luxuries': British shoppers spread their love for flavoured butter

How the CEO of Ralph Lauren got the company through the 'boiled frog phenomenon' of going too wide, too cheap

From sauna socials to run clubs: Are community event leaders the new influencers?

Vina Robles Winery Launches "Rookie Club" to Attract the Next Generation of Wine Consumers

#young-consumers
#young-consumers