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fromFortune
1 month ago

How the CEO of Ralph Lauren got the company through the 'boiled frog phenomenon' of going too wide, too cheap

Under CEO Patrice Louvet, Ralph Lauren has enticed young consumers by operating 35 "Ralph's Coffee" store-in-stores, serving as a platform to engage with the TikTok generation.
E-Commerce
Relationships
fromVogue Business
1 month ago

From sauna socials to run clubs: Are community event leaders the new influencers?

Young consumers favor in-person micro-communities, creating opportunities for brands that understand this trend.
Wine
fromFood & Beverage Magazine
4 months ago

Vina Robles Winery Launches "Rookie Club" to Attract the Next Generation of Wine Consumers

Vina Robles launches the Rookie Club, a wine club targeting younger consumers through a digital-first, relaxed approach.
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