#young-consumers

#young-consumers

Brands must adapt to changes in content platforms to stay connected with young consumers amidst the TikTok ban.

Non-alcoholic beverages are gaining popularity, providing potential health benefits and appealing to a younger generation opting for less alcohol consumption.

Young Chinese consumers are prioritizing affordable alternatives due to economic pressures, a trend called 'pingti'.

Ugg taps AKQA for its "Feels Like Ugg" campaign to resonate with younger audiences and highlight individual expression.

Young consumers are embracing a trend of underconsumption core, advocating for the use of durable and long-lasting products in contrast to fast fashion and disposable items.

E.l.f. Beauty's increased marketing investments are driving sales growth, attracting young consumers, and ensuring a competitive edge.

Gap's spring campaign is inspired by Jungle's viral song and music video, featuring dance choreography and fluid camera movements.

The campaign aims to appeal to young consumers, showcasing Gap's linen apparel through digital, out-of-home, and social media ads.