Optimism among UK SMEs has risen for the third year, with 70% feeling confident about the future, indicating resilience and a focus on growth strategies.
Over half (52%) of SMEs plan to enhance their business investments in the coming year, with a specific emphasis on improving customer engagement.
The shift in consumer behavior shows that 51% of SMEs believe price is less of a factor in purchasing decisions, highlighting changing market dynamics.
Amanda Salt stated, 'While it remains a challenging landscape, business owners continue to show remarkable resilience as they focus on growth and delivering for their customers.'
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