Starbucks is reducing its app order limit to 12 items as a part of a broader strategy to streamline operations under CEO Brian Niccol. This move is linked to a plan to cut 30% of its menu items, aimed at enhancing efficiency and decreasing customer wait times. The adjustments include removing customizations like adding milk or lemonade to certain drinks. While these changes aim to optimize barista workload and service speed, they come amidst declining sales and pressures for financial improvement, raising concerns about their potential backlash on customer satisfaction.
Starbucks is reducing menu items to enhance efficiency, allowing only 12 items per order. This strategy aims to cut waiting times and streamline service.
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