Salesforce Inc., the world's largest provider of cloud-based CRM services, facilitates personalized sales management and customer service, showcasing the effectiveness of SaaS platforms.
From fiscal 2014 to 2024, Salesforce's revenue grew at a CAGR of 24%, attributed to both organic growth and significant acquisitions, expanding its ecosystem remarkably.
Despite being an early leader in CRM and SaaS, Salesforce faces fierce competition from rivals like Microsoft Dynamics 365 and Oracle's NetSuite, alongside internal challenges.
Salesforce's net income saw a 44% CAGR post-fiscal 2017, and in 2024, the company announced its first dividend and a substantial $10 billion stock buyback.
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