Pizza Hut is adjusting its strategy in China to attract budget-conscious consumers by expanding its lower-cost offerings. In 2024, the chain saw a 50% increase in sales of pizzas priced under $7 and has taken measures to lower prices on about 30 popular items. Additionally, it launched a new budget arm called Pizza Hut Wow, which features more affordable menu options and appeals to younger customers. Yum China's financial report reveals a significant boost in operating profit and continued growth in overall sales, indicating a successful pivot towards more accessible dining options.
We're transforming Pizza Hut into a more mass-market brand by widening price range and enriching the menu,
Pizza Hut has made significant progress in transforming itself to become more affordable for customers and more profitable for shareholders.
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