PepsiCo is moving forward to attract consumers back by increasing chip quantities in packages without raising prices, amid a decline in snack revenues and ongoing food inflation concerns.
CEO Ramon Laguarta revealed that Tostitos and Doritos bags now feature 20% more chips, alongside added bags in variety packs, demonstrating a strategic shift towards providing added value to consumers.
Laguarta believes that the new chip offerings will provide positive business impacts, especially during the football season, where gatherings often involve snack consumption.
Despite previous challenges with shrinkflation, PepsiCo's recent strategies aim to leverage reduced inflation to regain market share and offer relief to budget-conscious shoppers.
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